Blogger’s Park: ‘Neu’ things in store

Shivaji Dasgupta The advertising campaigns for Tata Neu are in full swing and they will certainly play their part in determining its growth pattern. However, as the super app unfolds, it is increasingly apparent that a multi-tier branding system will hold the decisive key.

Loyalty and referrals can be built organically without expensive sops to attract and retain folks.

But first, why this mammoth foray is destined for success. A no-brainer alibi is the Tata Neu Pass — the handsome reward structure is a sustainable magnet for Indian customers. Also, the convenience of a single window interface, eliminating the need for downloading multiple apps. This will facilitate experience alliances as the customer truly evolves — a holiday at Taj Maldives will require new clothes and accessories, medical insurance and top-ups, airline services and more. The integration of all these offerings, in a predictive capacity, will facilitate demand and indeed brand preference, out of canny convenience.Read More